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Laureus Sport For Good South Africa and The Ignition Group Announce Exciting New Partnership

Durban, 05 December, 2018 – The Laureus Sport For Good Foundation South Africa and The Ignition Group proudly announced their newly finalised technology partnership with a Sport For Good activation at LIV Village followed by a cocktail function at the Ignition offices in Umhlanga.

The Ignition Group is one of Africa’s largest providers of technology, media, telecommunication and financial services, and is built around a powerful purpose – to make life better through innovative technology. They approach markets that are traditionally complex and contested, and then simplify them, making life easier for customers, and business more efficient for their partners.

Their strategy to ‘make life better’ is a perfect fit with the driving ethos behind Laureus, who strive to ‘make lives better’ through sport.

The partnership will see an annual financial contribution into the work done by Laureus in South Africa plus a donation of hardware in the form of tablets and smart phones as well as data.

The afternoon activities were attended by Laureus ambassadors; Bryan Habana, Deshun Deysel, Butch James, Shaun Pollock, Corne Krige, Amanda Dlamini, Zanele Mdodana, Doug Ryder, Ryk Neethling, Ryan Sandes and Chairman of Laureus Sport For Good South Africa, Morne Du Plessis. The activation featured a Sport for Good exhibition with the locally based projects; LIV Village, PeacePlayers South Africa and Indigo Youth Movement.

Morne Du Plessis, Chairman Laureus Sport For Good South Africa said, “This is an important partnership for us, as it allows our programmes access to the latest technology as well as giving us the opportunity to teach kids how to use smart devices. Data is an expensive yet essential commodity today and now our programmes can remain online at all times, which is a huge benefit.”

He added, “We are also really looking forward to hosting our first Ambassador Forum this weekend at Nambiti Hills Private Game Lodge, which has been made possible by the Ignition Group through our new partnership. This breakaway will give us the opportunity to share information and facilitate round table discussions with the people who advocate the work of Laureus Sport for Good, and the impact it is making across South Africa and the world”.

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