Sport For All
What? Sport For All (SFA) is South Africa’s first social franchise which uses business principles to achieve development goals in this case through the use of sport. The unique social franchising business model allows for set-up funding to be utilised to award a sport coaching franchise to a suitable member of an impoverished community. The selected franchisee goes through extensive training and then employs young aspiring coaches from within the same community who are also equipped with the necessary tools to provide quality sports coaching to the children of the community. The social franchising business model then ensures that the franchise is sustainable and that all members benefit from the franchises existence. Children who can afford to, pay a small fee to play a variety of sports each afternoon after school. They receive world-class sport coaching in multiple sporting codes as well as incorporated life skills training and have an alternative after care option that keeps them off the streets, focussing on healthy bodies and minds.
Where? Sport For All currently has franchises in Palmridge, Katlehong, Ganyesa, Thabazimbi and Atteridgeville. To date the Foundation has made it possible for 500 orphaned and vulnerable children to play sport with Sport For All. They can play any sport they want to, including cricket, hockey, netball, soccer, rugby, volleyball, tennis or even various traditional games. The Laureus Sport For Good Foundation has contributed funding for Orphaned and Vulnerable Children (OVC) to attend sports coaching with SFA, in poor and underdeveloped township areas.
Outcomes? Attending SFA coaching gives these children an outlet for their stress and escape from their daily troubles. It allows them to be just a “normal child” for a few hours every day. This is an opportunity to express their gifts and talents beyond the need for survival. The OVC funded children are accepted as any other child into the program and no one on the field is aware that they are a funded Orphaned and Vulnerable Child.
In common with other Laureus supported projects, the sport element will assist the children on their overall development. Children who are actively involved in sport grow up to be more rounded individuals. Because of the discipline that is instilled in them as team players, they develop the capacity to be able to make their own decisions. The integrated life skills programme also gives them a chance to talk about the burning issues in their lives and communities such as HIV/AIDS, substance abuse, child abuse and other social ills that they face on a daily basis.
Contact Sport For All
(Field Service Consultant)
Johannesburg: Palmridge, Kathlehong and Geluksdal / Pretoria: Atteridgeville and Soshanguve
Postal Address: 62446 Marshal Town 2107
Tel: +27 87 820 4030
Cell: +27 78 019 8651
Fax: +27 11 492 3583